Achievements
Award-Winning Marketing Leader with 23 Years of Expertise in FMCG Brand Growth, Innovation, and Sustainable Business Strategies
Career Highlights: Transforming Brands, Driving Growth
Spearheaded the successful launch of 100+ innovative FMCG products, fueling market expansion and reinforcing brand leadership in highly competitive sectors.
Honored as a Global Marketing Leader (2014) & Most Admired Marketing Leader (2023) for groundbreaking contributions to marketing, brand strategy, and business growth.
Currently leading the culinary business of Bangladesh’s largest FMCG company as Deputy Managing Director (DMD), overseeing strategic growth and operational excellence.
Professional Journey: A Legacy of Impact
With 23 years of leadership in FMCG, I have played a pivotal role in driving market dominance, business expansion, and brand innovation. As Deputy Managing Director (DMD) of PRAN Group, I lead the company’s largest business unit, steering operations, strategy, and sustainable growth for a 10,500+ strong workforce.
Key Leadership Milestones:
As Executive Director (ED) & Chief Operating Officer (COO), I spearheaded brand success stories like Noodles, while expanding product categories into sauces, pickles, jam-jelly, frozen, drinks, and confectionery—transforming them into household names.
Formerly General Manager, Head of Marketing, and Brand Manager, I honed expertise in brand innovation, marketing strategy, and category management, driving unprecedented sales and market expansion.
Launched multiple first-to-market innovations, fortifying PRAN Group’s position as an FMCG powerhouse in South Asia and beyond.
🌍 Sustainability Leadership: Championing a Greener Future
Certified in Sustainable Business Strategy from Harvard Business School Online, integrating sustainability into corporate leadership.
Led transformative eco-friendly packaging, energy efficiency, and waste reduction programs, creating a lasting impact on both local and global FMCG markets.
Industry Recognition & Leadership Roles
- Awards: Honored as a Global Marketing Leader (2014) and Most Admired Marketing Leader (2023) for pioneering contributions to marketing, brand strategy, and business growth. I also received the National Export Trophy twice (2023 & 2024) by the Ministry of Commerce, Government of Bangladesh for my concern business.
- Judge – The Stevie Awards (American Business Awards) | Recognizing global excellence in business performance and marketing.
- Advisory Board Member – CMO Council | Shaping global marketing trends and strategic innovation.
- Award Judge – APAC Festival of Media Awards | Honoring excellence in media and marketing across the Asia-Pacific region.
🔹 Featured Thought Leader | Published in leading business journals, including Bangladesh Brand Forum Magazine & The Business Standard, sharing insights on marketing, leadership, and sustainability.
🔹 LinkedIn Influencer | Engaging a thriving community of 38,000+ professionals, driving discussions on business growth, innovation, and sustainable leadership.
